Every weekend in Copacabana, lucky locals bring their new cars to church for a baptism. After they’ve dressed the car up in flowers and doused it in champagne, the priest comes around and blesses it (for a small donation, of course). It’s certainly cheaper and more fun than car insurance!
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I was in Copacabana years ago, and I saw a parade of trucks all decked out in flowers getting baptized. It was quite a sight!